Law Business SEO Campaign
While the law business for business laws has got a lot of popularity in the last few decades, marketing has become incredibly complex for this niche. There are a number of different areas that fall in this category, due to which gaining traction becomes a daunting task.
Now as 96% of people looking for legal advice use a search engine, every law firm invests heavily in the SEO of their website. The main idea behind employing SEO for a law website is to display relevant categories to the target audience.
This case study shows how our SEO campaign helped a law website transform their traffic from 2,612 visitors to 30,024 in just a matter of a few months.
Overview Of The Project
These days, many lawyers look for business opportunities and potential clients by just building a website based on their industry. All they do is promote their services on the website,social media, and plan to get success through it.
Our client also works in the same way and was looking to take the blog ranking and traffic to the top SERPs. When they contacted us, they had a good business model and a reliable set of visitors, though only 2,312.
The organic traffic was not working for them. And we had to work on increasing the number of visitors and bring the website in the top SERPs for the organic keywords.
The SEO team of Stack Cru took analyzed the website success metrics, took over the campaign, and implemented the strategies for online success.
Now when we look back at the results, our team is pretty overwhelmed with all the results that we’ve achieved. Stack Cru helped the client’s website rank for the organic keywords, increase their visitor base.
How We Started
Although our main focus was to increase the number of visitors and enhance the conversions on the website, we also had to put the law practice in front of a business owner who is searching for business-based law services.
Here is how we started:
In Jan’2017, the law website had organic traffic of 2,312 visitors and had a limited number of referring domains. We took over the website in somewhat near Jan 2017.
July 2017 Update (6 Months On)
The site had organic visitors, but their number was not significant. So, as a first step, we considered fixing all the on-page components of the website. For the first few months, we worked on the website’s structure and crafted it, according to the latest SEO guidelines.
In just a few months, we increased the organic traffic visitor count from 2,312 to 7,300+. We saw an increase in the overall traffic by over 32%.
During these months, we did not build any links or wrote guests posts, but our outreach experts were able to get the visitor count to 7,399, as can be seen in the image.
January 2018 Update (6 Months On)
Post 6 months of starting the campaign, we were sure on the fact that product promotion on social media or blogs is not going to help. Instead of using our time frame on these tactics, we went up a step and worked on the link building campaigns. We did employ content and SMM, but only to a required limit.
By the time we completed our 1-year mark, we had noticed a significant increase in the overall traffic of all the pages of the website.
In just 12month, we improved the monthly visit from 2,312 to 9800+, which was a good 25% increase in the last six months.
For both client and us, it was a remarkable achievement, in terms of all the SEO standards.
June 2018 Update (6 Months On)
When we started the project, our main focus was to increase the traffic by, and we already did it in the first six months.
However, we still did not reach our main goal, which was to increase the traffic, get the website in top SERPs for the organic keywords. We then focused on an outreach campaign, which helped us to increase the visitor traffic to 11, 453 visitors.
From the beginning, the organic visitor increased by 32%, and by this time, significant conversions also started to pour in.
By this time, we revised our goals and looked forward to taking the visitor count and website ranking to the next level. Our SEO strategies, both on-page, and off-page were paying off and were giving results, more than we expected.
December 2018 Update (6 Months On)
By the next six months, when we employed all our SEO efforts and leveraged link building campaign, the visitor count shot up to 20,115, which was massive; considering that the business operated just online.
Link Building Campaign- Overview
Along with all the on-page SEO strategies, the link campaign played a major role in the entire plan. Our link building approach consisted of getting the links to product pages, the home page, and category pages, from the renowned blogs with high domain authority.
The numbers, which increased organic traffic from 2,312 to 20,110+ in just a matter of months, speak everything on how we work.
Here are some other results that will walk you through the progress on a number of referring domains and links.
When we started this project, in 2017, the number of referring domains was quite limited. But as we worked on the campaigns of the website, we leverage the link building campaigns, reached out to the renowned blogs in the affiliate niche and gain backlinks for them.
By the end of 2018, we provided 10,358 referring domains to the client’s website.
All the backlinks had a significant impact on the overall traffic of the website.
We took long-tail keywords in our arsenal, their LSIs and then focused on the traffic of the website. You can see in the image how we helped the client rank in the top SERPs throughout the campaign
Right now 745 keywords are on 1-3 position of Google, 2,628 on 4-10 and 48,167 on 11-100 page of Google
Back in Jan’17, when we took over the website, the pages ranked for a limited number of keywords. But after the completion of SEO and link-building campaigns, the website ranked for over 51,610+ keywords.
So whether you are struggling to get in top SERPs, for conversions or sales, get in touch with Stackcru today!